Case Study: Herzing University drives real-time student engagement with Salesforce Marketing Cloud Personalization and Cloud for Good

Herzing University enables real-time student engagement across 2 web domains with Cloud for Good

Herzing University partnered with Cloud for Good to implement Salesforce Marketing Cloud Personalization. The challenge was that the university's prospective student journeys were fragmented across multiple systems, making it impossible to respond in real time to behaviors like page views and application starts. This disconnect created manual effort and hindered scalable, personalized engagement during critical recruitment moments.

Cloud for Good established a real-time personalization foundation for Herzing using Salesforce Marketing Cloud Personalization. The solution unified behavioral data and profile context to deliver targeted, timely experiences across web properties, guiding prospective students toward meaningful next actions like completing applications. This enabled Herzing to transform passive website visits into active recruitment opportunities, reduce drop-off at key funnel stages, and build a scalable, optimized model for ongoing student engagement.

Herzing University