Case Study: Hazelden Betty Ford Foundation improves patient access and engagement with Cloud for Good and Salesforce

Hazelden Betty Ford Foundation boosts admissions 2x with Cloud for Good

Hazelden Betty Ford Foundation, a trusted name in addiction treatment, faced a significant challenge: their primary method for prospective patients to seek help was a phone call, which created immense friction and stigma. This single-channel approach, coupled with a slow, manual insurance verification process that could take up to a week, acted as a barrier to life-changing care. To modernize patient engagement and remove these barriers, they partnered with Cloud for Good.

Cloud for Good implemented a solution using Salesforce Marketing Cloud Engagement and a custom-built AI-powered insurance agent (Agentforce). This created a proactive, multi-channel digital front door with personalized outreach via email and SMS, and a tool that provides real-time insurance eligibility and cost estimates in minutes instead of days. This solution led to a twofold increase in conversion rates and approximately 18 more patients admitted per month, with 60% of new admissions attributed to after-hours and weekend digital engagement. Cloud for Good successfully helped the foundation amplify human connection through intelligent digital pathways.

Hazelden Betty Ford Foundation