Case Study: Gordon College gains better fundraising insight with Cloud for Good's Salesforce EDA migration

Gordon College gains one-click revenue pipeline visibility with Cloud for Good

Gordon College, a Christian liberal arts college, faced challenges with its inflexible Salesforce managed package, Advancement Connect, which could not support its growing Advancement operations or integrate with the Education Data Architecture (EDA). They needed a deeper understanding of their constituents and a way to process gifts directly within Salesforce, as their manual processes with the Jenzabar system were inefficient and provided poor reporting visibility. They partnered with Cloud for Good for a strategic migration.

Cloud for Good implemented a new Salesforce instance on the Education Cloud, utilizing EDA to provide Gordon College with a flexible and user-friendly platform. The solution provided a one-click view of the revenue pipeline, the ability to split gifts across multiple funds, and robust new reporting capabilities. This has given the Advancement team better insight for forecasting and donor engagement, while also future-proofing the institution for campus-wide expansion and the upcoming EDA gift processing release.

Gordon College