Case Study: DePaul University improves student retention and success with Cloud for Good and Salesforce Data Cloud

DePaul University unifies 95M+ records and flags 2,000 at-risk students with Cloud for Good

DePaul University, the largest Catholic research university in the US, faced a challenge in scaling proactive student support for its over 21,000 students. Its legacy systems were comprised of disparate data sources that prevented actionable insights, lacked scalability, and created an overreliance on external solutions. The university partnered with Cloud for Good to seek a paradigm-shifting solution built on Salesforce Data Cloud to enable data-driven student retention efforts.

Cloud for Good implemented Salesforce Data Cloud to unify 37 data streams and over 95 million records from multiple platforms into a single view of each student. This allowed DePaul to identify 2,000 at-risk students using a points-based scoring system and trigger automated, targeted communications. The solution improved advisor efficiency and contributed to a steady enrollment, including 1,000 more students registering in the first week after a campaign.

DePaul University