Case Study: Dallas Baptist University improves recruitment and enrollment with Cloud for Good and Pardot

Dallas Baptist University unifies 4 departments with Cloud for Good

Dallas Baptist University faced challenges with a 20-year-old Student Information System that lacked the functionality needed to support its enrollment growth. To modernize its recruitment strategy and create more personalized journeys for prospective students, DBU partnered with Cloud for Good to implement a marketing automation solution using Pardot.

Cloud for Good implemented Pardot to unify DBU's decentralized and siloed marketing communications. The solution automated recruitment processes, provided greater insight into communication outcomes, and created personalized, multi-channel student journeys. This empowered recruiters to spend more time in one-on-one conversations and gave the university a single source of truth for all prospect data, leading to increased success in recruiting and admissions.

Dallas Baptist University