Case Study: Crohn’s & Colitis Foundation achieves unified fundraising and data-driven donor engagement with Cloud for Good and Salesforce

Crohn’s & Colitis Foundation boosts fundraising revenue 13% with Cloud for Good

The Crohn’s & Colitis Foundation, a nonprofit dedicated to finding cures for Crohn's disease and ulcerative colitis, faced a challenge in unifying its fundraising across 34 chapters. Its existing technology could not provide a single source of truth for donor data or support a data-first strategy, limiting engagement and growth. To address this, the foundation partnered with Cloud for Good for a Salesforce and Marketing Cloud implementation.

Cloud for Good implemented a multi-phase solution, migrating the foundation to Salesforce CRM and Marketing Cloud, and establishing an AWS data warehouse to normalize historical data. This created a trusted single source of truth for hyper-segmented, omnichannel fundraising campaigns. As a result, the foundation saw a 13% increase in fundraising revenue and an 11% increase in average gift size through Cloud for Good's Direct Response Services, while achieving greater operational efficiency and consistent branding across all chapters.

Crohn’s & Colitis Foundation