Case Study: CDC Foundation accelerates COVID-19 relief fundraising with Cloud for Good Salesforce implementation

CDC Foundation raises $30M and grows individual giving 2,403% with Cloud for Good

The CDC Foundation, an independent nonprofit created by Congress to support the Centers for Disease Control and Prevention, faced an outdated, on-premise donor management system that hindered remote work and efficient fundraising. This challenge became critically urgent with the onset of the COVID-19 pandemic. They partnered with Cloud for Good for a Salesforce implementation, specifically leveraging the Nonprofit Success Pack (NPSP), to modernize their operations and better track donors and campaigns.

Cloud for Good implemented Salesforce NPSP, providing a unified, cloud-based CRM that gave the CDC Foundation a 360-degree view of constituents and streamlined business processes. This solution enabled real-time fundraising tracking and the rapid allocation of emergency funds. As a measurable result, the foundation grew its donor database from 42,000 to over 150,000, saw individual giving increase by 2,403%, and executed over 1,200 critical relief contracts through the new system, including managing a $30M Emergency Response Fund for COVID-19.

CDC Foundation