Case Study: Canal Alliance improves client tracking and fundraising with Cloud for Good

Canal Alliance boosts online donations from under $10,000 to over $70,000 with Cloud for Good

Canal Alliance, an organization helping low-income, Spanish-speaking immigrants thrive, was struggling with a highly customized but inadequate Salesforce implementation. Their system could not effectively support fundraising, volunteer management, or program management, and they were unable to measure the true impact of their services. They engaged Cloud for Good to become a strategic technology partner and find a solution to transform how they work with data.

Cloud for Good implemented a mix of Salesforce applications and custom solutions, including a custom Program Management Package for case and classroom management, Salesforce Communities, and Classy for fundraising. This provided a complete view of clients, volunteers, and donors. The results were significant: income assessment data showed a decrease in clients making less than $14,400 annually from 77% to 58%, and housing instability dropped from 61% to 42%. Furthermore, online donations soared from under $10,000 to over $70,000 within four months of Cloud for Good's implementation.

Canal Alliance