Case Study: KickFire achieves CRM and marketing integrations from months to days with Cloud Elements

Kickfire - Customer Case Study

KickFire, a leader in cloud-based B2B sales automation and IP address intelligence, needed to get real-time website marketing intelligence into its sales and marketing tools. Building integrations in-house was slowing product development and delaying customer requests, so the team looked for a faster, more scalable way to connect CRM and marketing systems using Cloud Elements.

Cloud Elements provided the integration platform KickFire needed to manage and launch CRM and marketing integrations without endpoint-specific expertise. With Cloud Elements, KickFire cut deployment time for a new HubSpot CRM integration from about a month to roughly a day, sped up sales cycles, and gained usage data to improve adoption and spot retention risks.

KickFire

Maggie Taylor Aherne

Director or Operations