Case Study: Akkroo achieves 90% market coverage with Cloud Elements

Akkroo Captures 90% of Market with API Integrations

Akkroo, an event lead capture tool for B2B exhibitors, needed a robust integration platform to meet customer demand and connect with the marketing automation and CRM systems their buyers already used. The team wanted a solution that could support integrations without forcing them to build everything from scratch.

Cloud Elements provided the CRM and marketing integrations Akkroo needed, with open, API-based tooling that fit their product strategy and let them maintain their own UI experience. With Cloud Elements, Akkroo quickly launched 4–5 integrations, reached 90% of the market’s systems, and got about 75% of its customer base using integrations, helping improve stickiness and free the team to focus on new product development.

Akkroo

Andy Higgs

CPO & Co-Founder