Case Study: Influitive achieves 10X faster API integrations with Cloud Elements

Advocate Marketing Leaders, Influitive, Builds API Integrations 10X Faster

Influitive, a leading advocate marketing platform, struggled with cumbersome integration maintenance as customers wanted seamless connections to CRMs and marketing automation tools like Marketo and HubSpot. Its team needed a faster, more scalable way to build and support integrations without getting bogged down by legacy SOAP APIs and ongoing upkeep.

Cloud Elements implemented its Marketing Hub API Integration Services and Element Mapper to help Influitive build and manage integrations more efficiently. The result was 10x faster integration development, with Influitive releasing three additional integrations in less than two weeks, while also reducing risk, speeding time to market, and enabling the team to better meet customer demands.

Influitive

Aaron Rothschild

Former Director of Product Management