Case Study: Sara Campbell achieves a cohesive, branded in-store music experience with Cloud Cover Music

Creating a Cohesive, Branded Retail Music Experience with Sara Campbell

Sara Campbell, a U.S. women's fashion retailer with 18 boutiques, faced inconsistent in‑store audio—using CDs and a variety of systems—which undermined the desire for a cohesive, branded shopping atmosphere. To standardize tempo, genre and volume across locations, they engaged Cloud Cover Music and adopted a centrally managed streaming solution, including Cloud Cover’s free iOS app for mobile and Wi‑Fi streaming.

Cloud Cover Music implemented curated low‑ to mid‑tempo stations (e.g., Folk Modern and Singer/Songwriter) streamed to all 18 stores via the iOS app and central management, creating a sunny, relaxing ambiance and a consistent brand experience. The rollout delivered uniform music across locations, improved customer perception of the boutiques, and earned praise from Sara Campbell staff—Courtney Harris highlighted Cloud Cover Music’s helpful service and the company’s satisfaction with the product.

Sara Campbell

Courtney Harris

Allocation Analyst and Assistant Financial Planner