Case Study: a nonprofit university with online programs boosts enrollments with Cloud Control Media

nonprofit university with online programs boosts enrollments 30% with Cloud Control Media

The customer was a nonprofit university with online programs that was struggling with poor lead quality and low enrollment numbers. Their existing agency could not meet goals, and they were challenged to increase enrollments by 10% without any additional marketing budget. They hired Cloud Control Media to leverage its CCMP performance marketing platform and analytics services.

Cloud Control Media implemented its solution by analyzing and optimizing the university's campaigns across search, social, and pay-per-lead channels. This allowed them to reallocate wasted spend and score leads for the admissions team. The results were a 26% YoY increase in fall enrollments and a 30% YoY increase in spring enrollments, surpassing all goals. This proven success led the university to subsequently increase its marketing budget by 24%.