Case Study: a career school with campuses and online programs increases Medical Assistant leads with Cloud Control Media's TikTok campaigns

Career School With Campuses and Online Programs boosts leads 64% with Cloud Control Media

The customer, a career school with campuses and online programs, needed to reach and enroll new students for its Medical Assistant program. To expand its outreach to a younger demographic, it partnered with vendor Cloud Control Media to leverage the TikTok platform for digital marketing.

Cloud Control Media implemented a TikTok Creative Challenge campaign to develop new content and target a new audience. The solution resulted in a 64% increase in leads, a 28% decrease in cost per lead, and two new student enrollments, proving the platform's effectiveness for the client.