Case Study: Career School achieves 35.5% lower cost per conversion with Cloud Control Media geo and local optimization

Career School cuts cost per conversion by 35.5% with Cloud Control Media

The customer, a career school, faced a challenge with its paid media campaigns reaching prospective students across its multiple, closely located campuses. Campaigns were either too broad, causing a larger campus to dominate leads, or too restrictive, causing a smaller campus in Mahwah to miss its targets. Cloud Control Media was engaged to address this issue with its paid media services.

Cloud Control Media implemented a new geo-targeting and bid strategy for the campaigns, creating specific geos with bid modifiers for the Mahwah campus. They also launched a Values Based Lookalike campaign on Facebook to target quality prospects. This solution led to a 35.5% decrease in cost per conversion and a 33% increase in conversions, allowing the small campus to exceed its lead targets by the following quarter.