Case Study: Abilene Christian University boosts enrollments with Cloud Control Media

Abilene Christian University boosts enrollments 58% with Cloud Control Media

Abilene Christian University partnered with Cloud Control Media to quantify the impact of its upper- and mid-funnel digital advertising on enrollment outcomes. The challenge was to understand the role of Display and Over-The-Top (OTT) advertising in influencing final sales, moving beyond their already successful search campaigns.

Cloud Control Media implemented a targeted Display and OTT campaign and conducted a holdout analysis to measure its effect. The results proved substantial, as customers exposed to these ads were 58% more likely to convert into a sale compared to the control group. This demonstrated that the investment significantly increased brand recognition and improved conversion likelihood.

Abilene Christian University