Case Study: 98 Buck Social scales social media management with Cloud Campaign

How 98 Buck Social streamlined social media management for their 1,000+ clients

98 Buck Social is a marketing agency headquartered in Jupiter, Florida, managing social media for more than 1,000 brands and publishing over 2,000 posts per day. The team struggled with Hootsuite, which became difficult to manage at scale, required multiple accounts, frequently disconnected client accounts, and lacked robust scheduling options—forcing daily logins, even on holidays, to keep posts going.

By switching to Cloud Campaign, 98 Buck Social streamlined setup, client brand integration, and day-to-day social media management. Cloud Campaign helped the agency improve workflow, reduce technical issues and bottlenecks, and scale smoothly as they added more clients, with CEO Chris Heuwetter noting the platform delivered a fast, efficient system that supported continued growth.

98 Buck Social

Chris Heuwetter

Chief Executive Officer & Founder