Case Study: myFICO achieves 64% revenue growth with Closed Loop

myFICO increases revenue 64% with Closed Loop

myFICO, the consumer division of FICO, came to Closed Loop with a challenge. Their paid search campaigns were too reliant on profitable brand terms while non-brand terms were losing money. Their goal was to increase overall revenue from paid search while also improving campaign profitability.

Using its Forager platform, Closed Loop blended myFICO's lifetime value data with ad source data to identify opportunities. The team restructured campaigns for better budget control, optimized match types and keywords, and reinforced searcher intent in ad copy. This strategy delivered a 64% increase in revenue, a 70% increase in profitability, and a 44% increase in conversion rate for myFICO.

MyFico