Case Study: McAfee achieves 32% more subscriptions with Closed Loop's full-funnel media strategy

McAfee boosts subscriptions 32% with Closed Loop

The credit monitoring provider McAfee faced a shrinking market and needed to boost subscription rates despite having higher pricing than its major competitors. To overcome this challenge, McAfee partnered with the digital media vendor Closed Loop to innovate its media buying and improve subscriber acquisition.

Closed Loop implemented a full-funnel strategy that shifted McAfee's channel mix to include Meta, programmatic display via DV360, and MNTN for OTT/CTV. This approach resulted in a 32% increase in subscriptions and a 34% decrease in cost-per-acquisition. The solution also enhanced McAfee's digital presence, achieving record growth and establishing a scalable model for the future.

McAfee