Case Study: Jobvite achieves 4X pipeline ROI with Closed Loop's LinkedIn marketing

Jobvite boosts pipeline 4x and cuts inquiry costs 75% with Closed Loop

The customer, Jobvite, a provider of a candidate-centric recruiting platform, faced the challenge of increasing marketing qualified leads from a specific professional audience without increasing its overall budget. They needed highly precise targeting to ensure no budget was wasted. The vendor, Closed Loop, addressed this using LinkedIn marketing services.

Closed Loop implemented a LinkedIn campaign strategy that used precise B2B targeting to reach recruiter and talent leader personas. By leveraging its Forager technology to integrate data sources, Closed Loop identified the most effective ads and audiences, allowing for continuous optimization. This solution delivered remarkable results for Jobvite, including a 4x pipeline value on investment, a 75% lower cost per inquiry, and a 50% lower cost per opportunity.

Jobvite