Case Study: Huckberry achieves 41% revenue growth and 20% more new customers with Closed Loop

Huckberry boosts revenue 41% and new customers 20% with Closed Loop

Huckberry, a men's online retailer, wanted to scale its customer base and drive new customer growth while maintaining profitability. To achieve this, they partnered with Closed Loop for its paid media services across Google Search, Shopping, Video, and Display advertising.

Closed Loop implemented an audience-first strategy, segmenting campaigns by customer type and using Google's tROAS bid strategies to meet specific return-on-ad-spend targets. This solution delivered a 41% year-over-year increase in revenue and a 20% increase in new customers, allowing Huckberry to confidently scale its efforts with uncapped budgets.

Huckberry