Case Study: Harvest achieves 566% increase in trials with Closed Loop

Harvest boosts trials 566% with Closed Loop

Harvest, a SaaS-based time tracking platform, needed to massively scale their business while simultaneously increasing ROI. They partnered with Closed Loop to support their freemium model and optimize for customer lifetime value (LTV) using Closed Loop's Paid Search services.

Closed Loop implemented granular tracking and used its Forager marketing analytics platform to blend ad data with Harvest's internal database, providing full visibility into the sales funnel. This allowed them to optimize campaigns for LTV while maintaining a high volume of free trials. The strategy resulted in a 566% increase in trials in the first 12 months and a 54% increase in the most recent 12 months.

Harvest