Case Study: Corporate Visions boosts high-quality lead generation with Closed Loop and LinkedIn advertising

Corporate Visions more than doubles ROI and lifts MQLs 116% with Closed Loop

Corporate Visions, a B2B messaging and sales training company, was struggling to generate high-quality leads from its marketing campaigns. Despite knowing its target audience of sales and marketing decision-makers, a previous expensive ad campaign had failed because the company lacked a process to analyze and optimize its efforts. They partnered with the vendor Closed Loop to address this challenge using Paid Social services on LinkedIn.

Closed Loop implemented a strategy using LinkedIn's targeting capabilities to gather demographic data and exclude underperforming job functions. This optimization, along with the use of conversion tracking, identified that Carousel Ads were particularly effective. As a result, Corporate Visions more than doubled marketing's contribution to revenue and achieved a 116% year-over-year increase in marketing-qualified leads (MQLs), surpassing its lead generation goals by 193%.

Corporate Visions