Case Study: Consolidated Communications achieves 39% more qualified leads with Closed Loop

Consolidated Communications boosts qualified leads by 39% with Closed Loop

Consolidated Communications, a broadband and business communications provider, sought to increase revenue and improve profitability from its digital campaigns. The challenge was that over 90% of conversions happened offline via phone calls, making it difficult to track which campaigns were generating high-quality leads. They partnered with vendor Closed Loop to address this.

Closed Loop implemented a solution by integrating with the Invoca call tracking platform to measure qualified phone calls as offline conversions. This data was blended across Google, Facebook, and Microsoft Ads to provide a full-funnel view of campaign performance. The insights from this analysis informed budget and bid shifts. As a result, Closed Loop helped Consolidated Communications achieve a 39% increase in qualified leads.

Consolidated Communications