Case Study: Clover achieves 735% lead growth with Closed Loop

Clover increases leads 735% with Closed Loop

Clover, a leading integrated point-of-sale platform, needed to rapidly scale its direct online sales channel to prove its viability after its existing demand generation efforts had stalled. To capture a greater market share and increase online sales, they turned to the vendor Closed Loop for paid media management services.

Closed Loop implemented a full-funnel paid media strategy that included leveraging machine learning for paid search, restructuring Facebook campaigns, and implementing a pay-per-lead program on review sites. This highly collaborative effort resulted in a 735% increase in leads and a 55% decrease in cost per lead (CPL) over a 12-month period, successfully empowering Clover to scale its direct sales channel.

Clover