Case Study: Bloomerang achieves 38% lower CPL and 122% more Live Demos with Closed Loop

Bloomerang cuts CPL by 38% and boosts Live Demos 122% with Closed Loop

Bloomerang, a donor management software platform for non-profit organizations, partnered with Closed Loop to scale their efforts and increase the volume of their top revenue indicator, Live Demos. Their challenge was to grow this volume effectively while maintaining the quality of their leads.

Closed Loop implemented a comprehensive strategy that included a full account restructure to better leverage Google's AI, consolidation of top-performing terms, and ad copy testing. This solution, which utilized Paid Search and Paid Social platforms, led to a 38% decrease in cost per lead (CPL) and a 122% increase in Live Demos. These improvements contributed to Bloomerang achieving its first million-dollar month in revenue performance.

Bloomerang