Case Study: a leading credit score monitoring company increases ROAS by 4X with Closed Loop

a leading credit score monitoring company increases orders by 267% with Closed Loop

Closed Loop worked with a leading credit score monitoring company that was struggling to convert mobile app installs into actual orders and revenue. Despite successfully driving installs through their campaigns, the client was losing money on every click and needed to grow profitable orders from their app.

The solution involved changing the optimization goal from installs to a new in-app event for account signups, which was more strongly correlated with orders. Closed Loop implemented a tCPA bidding strategy based on cost per signup and incrementally reduced bids. This strategy exceeded all client goals within six months, resulting in a 4x increase in ROAS, a 64% decrease in cost per order, and a 267% increase in orders.