Case Study: Traction Lab helps Flex Appeal boost lead response and revenue with CloseBot

How Raul Aguilar Transformed a Gym’s Business with Culturally-Relevant AI Responses

Traction Lab implemented CloseBot's AI assistant service to address the challenges faced by their client, Flex Appeal gym. The gym, which targeted Spanish-speaking clients, lacked a proper lead management system. This resulted in slow response times, low lead conversion, a high churn rate, and failed attempts to expand to new locations.

The solution was a specialized AI assistant named "Vicky" that communicated in a specific regional dialect. CloseBot was focused on two key tasks: responding instantly to leads and collecting contact information. The results were transformative, with response times dropping from days to seconds and lead conversion jumping from 36% to 53%. This led to a 23% revenue increase, a drastically reduced churn rate, and the successful expansion to a second location that quickly reached capacity.

Traction Lab

Raul Aguilar

Founder