Case Study: a major instant coffee manufacturer boosts Brand D sales with Clootrack

x boosts Brand D sales in 3 months with Clootrack

The customer, a major instant coffee manufacturer, faced a challenge when sales of its premium brand declined after a relaunch. Conventional research failed to provide conclusive reasons for the downturn. The company needed unbiased insights to inform its strategy and avoid costly missteps, so it turned to Clootrack and its consumer insights platform.

Clootrack analyzed customer feedback from multiple channels over six months to identify the key sentiments and concerns. The unbiased insights provided by Clootrack led the coffee manufacturer to reverse a specific change to the product's blend and launch a new campaign focused on taste. As a result, the brand's perception improved and sales increased within three months of implementing these data-driven strategies.