Case Study: WAGNER reduces returns and boosts NPS with Clootrack

WAGNER reduces returns by 99.9% visibility gaps with Clootrack

Wagner, a global home improvement brand specializing in paint sprayers, faced a significant challenge with high product return rates despite less than 0.1% of returns being defective. The brand struggled to identify the root causes and improve its customer experience using slow, manual methods of aggregating vast amounts of unstructured feedback from reviews, NPS data, and surveys. To overcome this, Wagner turned to Clootrack's CX analysis solution for help.

Clootrack aggregated customer conversations from numerous sources and used its patented methodology to perform unbiased analysis, generating actionable insights. This enabled Wagner to rapidly identify key areas for improvement and align stakeholders. As a result, Wagner accelerated customer experience improvements, reduced returns to retail partners, launched more relevant self-help materials, and made faster product upgrades.

WAGNER