Case Study: Brand X saves 64% research time with Clootrack

Brand X saves 64% in research time with Clootrack

Brand X, a multi-product pharmaceutical company, sought to enhance its US market position after its over-the-counter segment faced a declining market share and new competitive entrants. Their lengthy market research process caused delays, and understanding the rapidly changing post-COVID customer landscape was a major obstacle. To overcome this, they turned to the vendor Clootrack for its platform providing real-time consumer insights.

Clootrack tracked and analyzed customer feedback from various online sources and competitors for Brand X's OTC segment. The solution identified key customer priorities and conducted competitor analysis to pinpoint market opportunities. By leveraging Clootrack, the brand saved 64% in research time and 82% in overall costs, while also accelerating its ability to launch new products.

Brand X