Case Study: Bertelsmann India Investments achieves faster HealthTech due diligence with Clootrack

Bertelsmann India Investments saves 180+ hours on HealthTech due diligence with Clootrack

Bertelsmann India Investments (bii), a global venture capital firm, faced a challenge while evaluating a HealthTech company for investment. Traditional due diligence methods were unable to capture authentic customer sentiment and identify key growth drivers in the sensitive healthcare sector. To overcome this, bii used the Clootrack AI-driven CX analytics platform to gain scalable, data-driven insights from unstructured public feedback.

The Clootrack solution processed this feedback to surface critical insights on customer sentiment, recurring issues, and competitive gaps. This enabled bii to replace assumptions with real consumer intelligence, saving over 180 hours on manual research. Clootrack provided the strategic visibility needed to confidently assess the investment's long-term potential and reinforce their thesis.

Bertelsmann India Investments (bii)