Case Study: Spok drives lead conversion and empowers content management with Clockwork

Spok boosts lead conversion with Clockwork

Spok, a healthcare company specializing in clinical communications, needed to redesign its website to better integrate with content management and marketing automation tools. Their challenge was to update the site's strategy, architecture, and design while enabling internal teams to easily manage content and migrate to a new marketing platform. They partnered with the vendor Clockwork to address these needs.

Clockwork led a discovery process and provided a new technical approach, which included migrating Spok's email platform from Salesforce Pardot to HubSpot. They designed a customer-centric digital experience on Drupal to drive lead conversion, ensuring the new brand was properly translated and that high-resolution imagery rendered correctly across all devices. The solution empowered Spok's teams to manage content effectively while improving their overall web presence.

Spok