Case Study: Minnesota Lottery improves accessibility and closes 7,800 alt text gaps with Clockwork’s AI solution

Minnesota Lottery saves 260 hours with Clockwork's AI alt text generator

The Minnesota Lottery faced a significant accessibility compliance challenge, with over 7,800 images on its website missing alt text descriptions. Manually resolving this issue would have taken its marketing team an estimated 260 hours. The Lottery partnered with vendor Clockwork to find an automated AI solution to close this gap efficiently.

Clockwork integrated a third-party AI tool with the Lottery's CraftCMS to automate alt text generation. This solution incorporated custom instructions to ensure the descriptions were contextually appropriate. In just 12 hours of development time, Clockwork automated the process, generating all 7,800+ alt texts and saving the client 260 hours of manual work, while also future-proofing their content workflow.

Minnesota Lottery