Case Study: Minneapolis College of Art and Design achieves an accessible, modern website redesign with Clockwork

Minneapolis College of Art and Design doubles traffic with Clockwork

The Minneapolis College of Art and Design (MCAD) needed to migrate its website from the soon-to-be unsupported Drupal 7 platform. This challenge presented an opportunity for the college to invest in an accessible redesign that showcased its new brand identity and improved lead generation for prospective students. Vendor Clockwork was engaged to handle this website migration and redesign using Drupal 8.

Clockwork implemented a strategic and accessible Drupal 8 website redesign for MCAD. The solution included streamlining the application process, creating a custom ecommerce catalog, and extending integrations with Salesforce for improved lead capture. As a result, MCAD saw a 52% increase in users and a 60% increase in pageviews, alongside a significant boost in lead generation and conversions. Clockwork delivered a modern, highly accessible site that successfully doubled the college's web traffic in the first year.

Minneapolis College of Art and Design