Case Study: Mercury Marine achieves global dealer enablement with Clockwork

Mercury Marine boosts dealer adoption to 100% with Clockwork

Mercury Marine, a global engine manufacturer, faced the challenge of engaging its dispersed dealer network with an outdated and inflexible sales and training tool. Their legacy solution was difficult to use and update, failing to meet the diverse language and product needs of dealers worldwide. Clockwork was engaged to create a modern sales enablement solution.

Clockwork implemented a progressive web app as a sales enablement toolkit, featuring personalization, multi-language support, and product education. This solution led to 100% adoption compared to the previous 30%, decreased asset download time by 97%, and consolidated four codebases into one. The vendor, Clockwork, delivered a seamless and highly effective tool for Mercury Marine.

Mercury Marine