Case Study: Lifetouch achieves a more scalable yearbook builder experience with Clockwork

Lifetouch Yearbook Builder simplifies yearbook creation with Clockwork, reducing user complexity and speeding design-to-user input

The customer, Lifetouch Yearbook Builder, a leading brand in school portraits and yearbooks, faced the challenge of modernizing its digital Yearbook Builder tool to stay ahead of competition. The tool needed to become more adaptable and scalable. Lifetouch engaged the vendor, Clockwork, to rethink this customer experience and create a more scalable technical architecture.

Clockwork built custom software to create a more adaptable and scalable solution. They automated the user experience to simplify the work required by the customer and collaborated closely with Lifetouch's support team on UX design and user testing. The solution shortened the distance between design and user input, delivering value to customers sooner. It also reduced user complexity, making the tool significantly easier to use and improving the overall experience.

Lifetouch Yearbook Builder