Case Study: Global Health Insurance Company unifies 20+ domains into one cohesive broker and consultant experience with Clockwork

Global Health Insurance Company consolidates 20+ domains with Clockwork

Clockwork partnered with Global Health Insurance Company, a global healthcare company facing a significant digital challenge. The client's numerous websites for brokers and consultants created a disjointed and ineffective user experience, which eroded trust and created critical barriers to self-service, ultimately harming sales relationships.

To address this, Clockwork developed a comprehensive digital and content strategy. This involved establishing a new understanding of audience needs and creating a phased roadmap to unify the experience. The solution consolidated over 20 domains and websites into a single, cohesive experience, establishing a scalable information architecture and content governance plan to ensure the site remained relevant.