Case Study: Attention Experts streamlines social media management with Clockwise Software

Attention Experts streamlines social media approval with Clockwise Software in 24 hours

Attention Experts, a leading Australian social media marketing agency, faced challenges with its workflow due to a lack of a comprehensive tool. They used multiple SaaS products that resulted in a laborious campaign creation process, a lack of analytics, and a complex content approval system. To solve this, they engaged vendor Clockwise Software to build a custom all-in-one social media marketing platform for internal use and future commercialization.

Clockwise Software conducted a discovery phase and developed the platform using React, Laravel, and AWS. Key solutions included integrating APIs for major social networks and Canva, implementing a streamlined approval process, and building cross-channel analytics. The result was a tool that simplified scheduling, publishing, and content creation. Using the platform, Attention Experts was able to attract investors for further product development.

Attention Experts