Case Study: The Telegraph boosts subscriber engagement and loyalty with Clock

The Telegraph boosts subscriber engagement by 50% with Clock

The Telegraph, a UK premium news brand, faced low engagement with its existing subscriber loyalty program due to poor usability. To bolster subscriber retention and acquisition, the company partnered with vendor Clock to reimagine and replatform the entire programme.

Clock implemented a newly designed platform with an intuitive custom CMS, streamlined user log-in, and one-click redemption mechanisms. This solution resulted in a 50% increase in users finding the platform easy to use, with 84% of subscribers deeming it very or quite appealing. Clock's work significantly increased engagement with the loyalty programme in the first week after launch.

The Telegraph