Case Study: Royal Institute of British Architects elevates its journal experience with Clock

RIBA boosts site visits 86% with Clock

The Royal Institute of British Architects (RIBA) faced the challenge of managing its vast amount of content on the RIBA Journal website, which had a cumbersome and disjointed user experience, particularly on mobile. The site lacked the flexibility to display content effectively and integrate promotional material without overwhelming users. They enlisted vendor Clock, which utilized its modular, award-winning CMS built for publishers.

Clock's solution was a comprehensive redesign that created a sleeker layout, a lighter visual canvas, and new features like 'Related Articles' to improve navigation. The redesign harmonized editorial and advertorial content, making better use of space and creating a more modern, navigable experience. Following the initial 2014 website launch by Clock, the journal saw significant metrics improvements, including an 86% increase in site visits and a 204% increase in page views within the first week.

Royal Institute of British Architects (riba)