Case Study: News UK boosts subscriber retention and engagement with Clock’s Times+ digital loyalty platform

News UK grows Times+ to 500k members with Clock

Clock helped News UK address the challenge of subscriber churn in the transforming publishing landscape. The customer needed a way to enhance audience loyalty and build a sustainable community around its brands.

The solution implemented by Clock was the creation and evolution of the Times+ digital loyalty platform. This included a new tech infrastructure with single sign-on, a streamlined CMS, and features like exclusive events and a live chat. Clock's work resulted in a programme with over 500k members, a dramatically increased acquisition rate, and a measurably positive effect on reducing subscriber churn.

News UK