Case Study: News UK expands free newspaper delivery and boosts acquisition with Clock

News UK drives 48,000% conversion growth with Clock

News UK approached Clock to build a digital platform for a campaign to increase print sales of their newspapers, The Times and The Sun. Their challenge was to acquire new customers and boost sales through a home delivery initiative.

Clock developed the Deliver My Newspaper platform, a responsive website that allows readers to find local newsagents and receive vouchers for free delivery. The solution included a sophisticated backend with API integrations and automated reporting. The results were significant, with Clock reporting a 5,000% increase in page views and a 48,000% surge in conversions during one week of the COVID-19 crisis, successfully acquiring previously unknown customers for the publishers.

News UK