Case Study: News Corp Australia boosts subscriber engagement and retention with Clock loyalty platforms

News Corp Australia boosts subscriber engagement with Clock’s custom CMS and 2 loyalty platforms

The customer, News Corp Australia, needed to transform its two loyalty platforms, The Australian Plus and +Rewards, to increase subscriber engagement and reduce churn. Their challenge included the costly and time-consuming process of updating content without a proper content management system. They partnered with vendor Clock to redesign the platforms and implement a custom CMS.

Clock built two new sites using a React and Node.JS web application powered by its singular, custom CMS. This solution provided huge team efficiencies for News Corp Australia, allowing staff to easily update and schedule content. The result was continually refreshed offers that drove user retention. Clock's integration with a payment provider also created a seamless user experience for making purchases and redeeming offers without leaving the site.

News Corp Australia