Case Study: Mythical Society boosts fan engagement with Clock's digital transformation

Mythical Society boosts engagement 18.23% with Clock

Clock collaborated with Mythical Society, the subscription service for the popular YouTube channel Good Mythical Morning. The customer faced the challenge of an underperforming website and app that provided a poor user experience for its highly engaged community of over 18 million fans. Their primary goal was to convert free users into higher-paying subscription tiers.

The solution implemented by Clock was a complete digital transformation, building a new website and mobile app using NextJS, React Native, and Payload. The platform featured a YouTube-like interface, Chromecast support, and improved content management. The results were significant, with over 21,000 active users joining the app within the first 72 hours and a general engagement time increase of 18.23%. Clock successfully delivered a game-changing experience that met the customer's goals.

Mythical Society