Case Study: Leicester Tigers boosts fan engagement with Clock’s new website

Leicester Tigers score 8.9/10 fan satisfaction with Clock

Leicester Tigers, England's most successful rugby club, faced the challenge of an outdated digital platform that lagged in design and functionality. They partnered with vendor Clock to design and build a new responsive website that would become a benchmark for fan engagement and reflect their premium brand, ultimately driving repeat visits and ticket purchases.

Clock implemented a cutting-edge solution that included a new content management system, enabling a unique matchday experience that consolidated all club coverage into one destination. The responsive site featured a distinctive portrait-oriented design to highlight action photography. The results were immediate, with users rating the new site an average of 8.9 out of 10 in a post-launch survey. The project was also recognized as a Silver winner in the 2017 W3 Awards.

Leicester Tigers