Case Study: Hearst drives new revenue streams and member engagement with Clock's multi-brand membership platform

Hearst launches Elle Collective in late 2023 with Clock

Hearst, a portfolio of iconic magazine brands, engaged vendor Clock to design and develop a multi-brand membership platform. The challenge was to enhance the brands' propositions and create new, diversified revenue streams by moving beyond standard subscription models.

Clock built a custom platform, starting with the Elle Collective programme, which offered members exclusive content, promotions, and experiences. The solution included an intuitive CMS for easy management and was architected to scale for future brands. By integrating with Hearst's identity provider, Clock created a seamless user experience while also delivering valuable first-party data. The successfully launched programme is enabling Hearst to drive engagement and create new revenue streams.

Hearst