Case Study: Dow Jones enhances WSJ subscriber engagement with Clock

Dow Jones elevates WSJ+ with Clock, reaching 400,000 members and 9 million page views

Dow Jones, the publisher of The Wall Street Journal, sought to create a new premium membership experience to reward and attract subscribers. They commissioned the vendor Clock to develop a comprehensive digital strategy and an intuitive loyalty platform to serve as a destination for their members.

Clock delivered a fully responsive digital destination site named WSJ+, which featured a beautifully crafted design, exclusive event calendars, and premium offers. The solution successfully serves over 400,000 members and has garnered nearly 9 million page views from 7.6 million users since its launch.

Dow Jones