Case Study: Critical Role builds a direct-to-fan engagement hub with Clock’s Beacon platform

Critical Role launches Beacon to centralize fan engagement with Clock

Critical Role, a leading creator of "actual play" roleplaying game content, sought to build its own direct-to-fan video platform to foster a centralized community and reduce reliance on third-party services. They partnered with the vendor Clock to create a unique, immersive ecosystem that would deepen engagement with their passionate fanbase, known as Critters.

Clock designed and implemented Beacon, a bespoke membership platform and mobile app that serves as a hub for exclusive content, live streams, and community interaction. The solution was a major success, immediately transforming passive viewers into active participants and creating a vibrant, self-sustained ecosystem for the audience. The vendor Clock helped Critical Role achieve its core goal of building a central home for its community and future growth.

Critical Role