Case Study: Ruby’s Local Plumber cuts click fraud and boosts conversions with Clixtell

How Ruby’s Local Plumber Cut $3,000 in Click Fraud From Their $9K Google Ads Budget

Ruby’s Local Plumber, a plumbing and heating services company in Phoenix, AZ, had been running Google Ads for over two years with a $9,000 monthly budget, but a third of that spend was being lost to fake clicks from bots, VPNs, and local competitors. The company saw plenty of clicks but no real conversions, and even after trying another fraud protection tool, the click fraud continued, putting their PPC efforts at risk.

In January 2025, Ruby’s Local Plumber adopted Clixtell’s full protection suite, including IP and device blocking, VPN and proxy detection, automated security rules, and live session recordings. Clixtell blocked about $3,000 per month in click fraud, reduced CTR from 8% to 4%, doubled the conversion rate from 3% to 6%, and helped generate more qualified phone calls from real customers with fully automated protection.